What Does Your Stack Look Like?

A solid product & marketing tech stack can help you deliver & manage every part of your product/sales/marketing funnel.

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Here's mine:

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PRODUCT IDEATION/DEFINITION

1. Miro - for ideation, flows, mind maps

2. Axure - for hi-fidelity wireframes & clickable prototypes

3. Invision - collaborating on mockups with designers

4. Asana - personal & marketing team task management (they also launched goals that help with OKRs)

5. Jira/Confluence - sprint, tickets, stories & specs

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MARKETING

1. Intercom - announcements, full page takeovers, product tours

2. Google/Bing Ads - SEM control

3. HubSpot - lead gen, social posting, nurture emails, workflows

4. Ubersuggest - keyword/content ideas

5. Ahrefs - Rank tracking

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ANALYSIS

1. Google Analytics - traffic analysis

2. MixPanel - click stream analysis, user journeys & cohorts

3. Metrica - session playbacks

4. Wootric - NPS

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SALES ENABLEMENT

1. Canva - sales presentations

2. Screely - nice frames for screenshots

3. SmartMockups - moc pics for your product in action

4. Grammarly - to check copy & sequences

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What does your stack look like?

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