Warm Up Your Cold Leads

Microwave your cold leads.

Just like how you'd just hurt your teeth if you ate the frozen leftovers without heating them, attempting cold hard sells affects your relationships & repute.

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Tips to warm leads up:

1. Micro-personalize outreach. Avoid bulk mailers.

No, I don't mean adding name placeholders. Find out what's on top of their mind via their social activity & company updates.

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2. Frontload value.

Share a helpful article that might answer a question they may have asked. Refer a connection for a position they are looking to fill. Focus on them, not you.

Set yourself in a position where the recipient is obliged to reciprocate.

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3. Time it.

Is the prospect actively posting regarding your product domain? Is it budgeting season? Are they on leave?

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4. Deflate the sales pressure.

Rather than suck them into a sales meeting, invite them for a webinar or a casual chat about what they're working on. Or seek advice on a product launch.

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5. Then, when you do make the ask, make it short & snappy.

Don't beat around the bush. People seldom have patience to read a lot of throat-clearing content.

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