Today's Digital Marketing Concept

Question:

"On one hand you have young YouTube / TikTok sensations generating millions of followers without formally learning any digital marketing.

On the other, you have online marketers that work hard on learning tactics and executing them with a fraction of the results.

Is the role kind of pointless? Is it just based on luck?"

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My views:

1. The success metrics are different.

A product/digital marketer doesn't always need to generate millions of followers.

If they find the right audience, they can generate millions in revenue with fewer conversions.

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2. You can't generalize that success.

For every overnight internet star, there are millions of failures too. It's not as easy as it seems.

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3. Beneath the surface, they're also applying digital marketing.

They gain traction because of adherence to marketing etiquette. High quality, timely content for a specific audience.

And to keep themselves top of mind, these internet sensations often adopt digital marketing techniques by self-learning them or hiring specialists.

E.g. Channels like Dude Perfect have teams working on content production, scheduling, meta-data and marketing.

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So, behind every internet sensation, is the (un)intentional execution of a digital marketing concept.

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