Tips in Responding a Request for Proposal Effectively

Aatir Abdul Rauf

By 

Aatir Abdul Rauf

Published 

Aug 7, 2022

Tips in Responding a Request for Proposal Effectively

While scaling a B2B SaaS product, it's quite common to receive a Request for Proposal (RFP) from larger enterprises.

Here are things that I've learnt while responding to these:

1. Don't just force a past template. Answer each point in the RFP in the same sequence & wording. Make it easy for the evaluator.


2. When asked for a project plan, use WBS and Gantts to depict this but always (a) inject 30% buffers and (b) time box work items owned by the client (e.g. Approvals).

Timely delivery is always contingent upon both parties living true to their commitments.


3. Data privacy is a staple need. Maintain a detailed document with your tech architects that details how you encrypt and process data.


4. Many RFPs ask for user guides. Get your content team to have a small help doc, videos & FAQ handy.


5. Don't be shy of visuals. It gives the picture quickly and short circuits the back-and-forth.


6. You'll often bump into a request you're not clear about. If the timeframe is tight & you can't get a clarification, explicitly declare/highlight your interpretation of the requirement & assumptions you're making.


7. Always add an expiry date to the pricing of the proposal.

Here's a detailed article on the topic as well: 13+ Response Examples & Strategies that'll yield superior results.

What are your best tips in this regard?

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