The Maximizer-Multiplier Concept

Aatir Abdul Rauf

By 

Aatir Abdul Rauf

Published 

Aug 7, 2022

The Maximizer-Multiplier Concept

During my annual appraisal meeting several years ago, my manager taught me something.

"Aatir, you're a maximizer but that's not enough. To progress higher, you'll have to prove yourself as a multiplier."

He told me that maximizers deliver quality work efficiently and keep learning in an individual capacity.

Multipliers, on the other hand, convert other people into maximizers.

In my pursuit of becoming a multiplier, I turned to books & advisors. I found things like.

"The journey requires reservoirs of patience & trust. "

"a chameleon-like ability to adapt to different personalities & discover their motivational drivers is essential."

"the real challenge lies in unearthing the right balance between accountability & autonomy."

All that was true.

But you also need one important pre-requisite.

You really need to love what you do as a maximizer.

Your conviction towards the goal you're leading others to needs to be unwavering.

It's something you can't fake.

People resonate only if you're genuine to the cause.

Now, the maximizer-multiplier concept also has a tie-in with the product world.

I'll talk about that in the next post.

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