The Importance Of Having A Strategy

Viktor & Feroz are on a mission to build better homes for people but have different enabling strategies.

Viktor's plan is to build sustainable homes that cost less to run.

Feroz aims for cozy smart-homes to make living enjoyable.

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At times, their choices converge.

e.g. both want to install wall insulation to keep the rooms warm in the winters.

But, at other times, their priorities differ.

Ex: After the basic structure is up, Viktor intricately plans the solar panel setup. Feroz, on the other hand, focuses on a wifi relay to ensure full wall to wall coverage.

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This shows how a Product strategy guides choices even before you dive into a prioritization framework.

Note that the debate is NOT whether solar panels are more "valuable" than internet coverage when building a home.

It's about what feature aligns better with their respective strategy.

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What would happen with no strategy?

Viktor might decide to add a water fountain because it "looks nice" & Feroz installs an extravagant chandelier to add an air of luxury.

=> Impulse selection of features

This is how teams without a strategy slip into building random features.

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A product strategy is the track your product train runs on.

Don't leave your station without one.