Sometimes Success is an Outcome of Curiosity

Aatir Abdul Rauf

By 

Aatir Abdul Rauf

Published 

Aug 7, 2022

Sometimes Success is an Outcome of Curiosity

The tech stack that I work with today is an outcome of curiosity.

👉🏼In 2017, I stumbled upon a blog post about marketing. I noticed that the blog was authored by a CRM provider.

Curious, I signed up & dropped their tracker on my site. I forgot about them for a year.

When I signed back in, I discovered it had already logged thousands of form submissions with no configuration. I was in love.

That's how I began with HubSpot.

👉🏼I listened to a podcast where Eric Sui mentioned about this tool that analyzed sales calls. That got stuck in my head.

Earlier this year, when we scaled the sales team, I suggested it. It was an instant hit.

That's our backstory with Gong.

👉🏼 A marketing agency sent a contract using an e-sign tool. I loved the format & explored it for our use.

That's how we adopted PandaDoc.



Point is none of these journeys were your typical "I felt a need, I Googled and hit gold."

Thus, some thoughts:

1. Omni-channel works.


2. Be curious about what's out there. Sign up. Give it a go.


Even if it's not a good fit, you're bound to learn something new like a unique UX pattern.

3. Product updates (for any tool) have helped me learn about user problems that I didn't know existed.

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