Salesforce and Slack Acquisition

Salesforce coughing up a gigantic $27.7 billion for Slack does come as a surprise, given the latter tanked on its market cap and has been consistently reporting losses over $100 million.

However, that doesn't discount from the fact that Slack holds massive strategic advantage for Salesforce, especially if they plan to host a dance-off with Microsoft in the enterprise space.

- Slack's DAUs are up at 12 Million. That's still promising usage in the B2B space (even if Teams boasts 75 Million DAUs).

- Slack has 750,000 organizations as customers, 14% of which pay for the service.

Unlike B2C apps, the B2B space offers room to land and expand as organizations scale. And with tighter cohesion with Salesforce, Slack has a decent runway to explore further monetization potential.

- With 500k community developers, 2000 integrations and over 700 bots, Slack truly hooks deeply into the enterprise tech stack ecosystem, something that Teams still needs to catch up on.

The price tag is shocking but just like Microsoft's timely buy-out of LinkedIn in 2016, this will eventually be a win-win for #Salesforce and #Slack.