Product Marketing Over the Years

Product Marketing has changed over the years:

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1. You're not just competing against industry players for rank on Google. You're competing against Google as well. (plan for featured snippets and FAQs)

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2. Running tactical SEM/SEO/Social campaigns isn't enough. To win trust & loyalty, you need a rock-solid brand strategy.

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3. Branded search volume (not direct traffic) helps you measure lift from brand awareness campaigns.

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4. Customers crave humanized correspondence. The less canned responses on chat, email, social, reviews & support tickets are, the more forgiving they are when you slip up.

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5. Social proof is no longer about posting logos & name-dropping. It's how often prospects have already heard about you via advocacy content from your loyal customers.

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6. Content is king only if it's treated as a product. If it's not solving the reader's problem, it's junk.

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7. Unsubscribes on your email sequences are more insightful than multiple opens without action.

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