Product Managers in Pursuit of Product-Market Fit

What's something that all PMs want, struggle to describe but instantly recognize when they see it?

Product-Market fit.

To use a Harry Potter reference, it's like a snitch for seekers. We know it's out there but we often don't know where to look. When we finally spot it, we launch a hot pursuit.

There are 2 critical roles that help you get to Product-Market fit. The term itself contains a reference to each.

Product Manager & Product Marketer - yes, often played by the same person during product infancy.

While PMs worry about solving a customer problem by 'defining' a product, the PMM obsesses about how to bring it in front of the right customers to create demand.

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Every PMM journey is different but here are things that I personally felt were important in mine:

1. Writing great copy isn't about impeccable English. You need to be able to align your message to what customers want to hear, not what you want to say.

2. Master writing headlines & email subjects.

3. Don't call every customer a "user''. Think Personas/cohorts.

4. Play your music where audiences hang out. You don't have to be on every social channel that exists.

5. Excite, Educate, Onboard via content. In that order.

6. Make it easy for prospects to understand how you're different.