How To Build A Great Product?

If you ask anyone to name a celebrity, political leader or religious figure, they'll be able to mention a few instantly.

However, when you ask them to recall the name of a contemporary scientist, inventor or researcher, most would struggle to name anyone.

Why?

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It's not just the media coverage the former group tends to receive.

It's because we have a tendency to remember those who make us "feel something".‍

Happiness. Peace. Determination. Passion.

Products that aim to stay on top of mind work the same way.

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See more: Psychology in Product Design

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When you hear the words Gmail, Slack and Canva, they tend to create a mental image in the mind.

That's because their CX is purposefully designed to do just that.

From messaging to visuals, from support scripts to newsletters, every interaction is meant to reinforce a feeling.

So, don't just focus on capabilities as those can be commoditized.

Build a brand around your product that taps into your audience's emotions.