5 Key Takeaways on Product-Led Growth of Wes Bush

Just finished "Product-Led Growth" by Wes Bush and I feel someone lit a torch in a dark tunnel.

It wasn't just informative, it was also beautifully written. I simply loved how each section naturally segued into the next.

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Key takeaways:

1. Offering a freemium has the potential of opening top of the funnel but done wrong, can also cannibalize your business. Tread carefully.

2. If you want to scale, product-led growth strategy is the only way. Let your prospects experience your product instead of navigating a sales rep.

In other words, let the product do the talking.

Uber, Slack, Dropbox and Google are great examples. Sales led strategies will always create a ceiling to growth momentum.

3. There's a difference between free trials, freemium and demos and the frameworks described in the book can help you pick the right one for your business.

4. Choose and pick the right bumpers to guide new users to value quickly (e.g. Product tours, email flows, empty states, etc.)

5. If you're not taming your churn monster, it's only growing bigger. And it's better to proactively detect churn patterns and block it. Reacting after someone's churned is too late.